Strategy, Storytelling, and Design

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Salt + Cypress Co. supports organizations through branding, marketing, and strategic communication, with a focus on clarity, consistency, and thoughtful execution.

Areas of Focus

Branding & Identity

Content Creation & Digital Marketing

Civic & Nonprofit Communications

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Grant Strategy, Writing & Management

Brand Strategy

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Creating a More Effective Marketing Strategy Using the North Star Metric
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When Data Knows Who You Are, Before Your Next Click
Quiet Influence: The Power of Consistency Over Clamor
Quiet Influence: The Power of Consistency Over Clamor

In a digital age dominated by attention-grabbing campaigns and viral trends, the loudest voice often wins the moment, but not the heart. I’ve started using a term that better captures what truly builds long-term connection and trust: Quiet Influence.

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Civic Growth Marketing

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The Art of Asking: Designing Surveys That Shape Better Communities
The Art of Asking: Designing Surveys That Shape Better Communities
Designing with the End in Mind: Turning Community Feedback into Actionable Tourism Insight
Designing with the End in Mind: Turning Community Feedback into Actionable Tourism Insight

These questions invited participants to share personal stories and opinions with insights that revealed underlying motivations and emotions tied to our city’s tourism experience.

Converting Engagement into Funding: Applying E-Marketing Principles to Grant Success
Converting Engagement into Funding: Applying E-Marketing Principles to Grant Success

E-Marketing principles, particularly those focused on traffic, conversion, and revenue, offer a valuable framework for transforming public interest into tangible results. Just as e-commerce websites aim to guide visitors from browsing to buying, municipalities can guide residents, partners, and sponsors from awareness to action.

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FREE WEBSITE ANALYSIS

Not sure what is or isn't working on your website? I offer a complimentary website analysis to help identify opportunities to improve clarity, user experience, and overall digital presence.

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Ready to bring clarity and intention to your brand?

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